Rosé Big Heads
Big Heads Projects
Concept for an advertising design, credits to the Puma brand
Puma x Rosé is a highly publicized partnership between the sportswear giant and global icon Rosé.
The goal: to fuse the athletic and urban DNA of the Puma with the exaggerated, nostalgic aesthetic of Steve Madden’s iconic “Big-Head” ads.
What drew me to this project was the opportunity to subvert the image of “understated luxury” often associated with Rosé. By applying the “Big-Head” distortion to her natural elegance, we created a fascinating tension: the haute couture charm of a superstar meets the raw, caricatured eccentricity of Y2K pop culture.
The Brief
Project duration :
4 hours
03/2026
Software Used
Where the project appears
RenéLody is an independent design studio founded by twin sisters René Neri and Melody.
We offer specialized services in brand, advertisement and motion design
to help you bring your goals to life, step by step.
Software Used
Where the project appears
Puma x Rosé is a highly publicized partnership between the sportswear giant and global icon Rosé.
The goal: to fuse the athletic and urban DNA of the Puma with the exaggerated, nostalgic aesthetic of Steve Madden’s iconic “Big-Head” ads.
What drew me to this project was the opportunity to subvert the image of “understated luxury” often associated with Rosé. By applying the “Big-Head” distortion to her natural elegance, we created a fascinating tension: the haute couture charm of a superstar meets the raw, caricatured eccentricity of Y2K pop culture.
The Brief
Project duration :
4 hours
03/2026
Big Heads Projects
Concept for an advertising design, credits to the Puma brand
Rosé Big Heads
RenéLody is an independent design studio founded by twin sisters René Neri and Melody.
We offer specialized services in brand, advertisement and motion design
to help you bring your goals to life, step by step.
Puma x Rosé is a highly publicized partnership between the sportswear giant and global icon Rosé.
The goal: to fuse the athletic and urban DNA of the Puma with the exaggerated, nostalgic aesthetic of Steve Madden’s iconic “Big-Head” ads.
What drew me to this project was the opportunity to subvert the image of “understated luxury” often associated with Rosé. By applying the “Big-Head” distortion to her natural elegance, we created a fascinating tension: the haute couture charm of a superstar meets the raw, caricatured eccentricity of Y2K pop culture.
Rosé Big Heads
Big Heads Projects
Concept for an advertising design, credits to the Puma brand
03/2026
Project duration :
4 hours
The Brief
Software Used
Where the project appears
RenéLody is an independent design studio founded by twin sisters René Neri and Melody.
We offer specialized services in brand, advertisement and motion design
to help you bring your goals to life, step by step.