Orebella is a disruptive fragrance brand founded by Bella Hadid, focused on alcohol-free, bi-phase skin perfumes. They were looking for a visual campaign that breaks away from traditional, romanticized fragrance advertising to capture a younger, trend-focused audience.

The goal: Translating the ethereal and "aura-centric" essence of Orebella into the gritty, surreal, and nostalgic aesthetic of Steve Madden’s iconic Y2K "Big-Head" ads.

What drew me to this project was the opportunity to merge two polar opposite worlds: the high-fashion, moisture-rich elegance of Bella Hadid’s universe and the playful, almost cartoonish distortion of late 90s photography.