Rhode x Sarah Pidgeon is a visual exploration of the theme “The New Heritage.” This project reimagines Hailey Bieber’s minimalist skincare brand through the lens of a 1990s haute couture editorial.

The goal: to translate Rhode’s functional, hydrating simplicity into the iconic layout style of 90s magazines. By collaborating with Sarah Pidgeon, whose aesthetic perfectly bridges the gap between classic cinema and modern “cool girl” culture.

What drew me to this project was the opportunity to play with “imperfection.” While Rhode is built on the idea of a flawless, radiant complexion, 90s photography was characterized by its authenticity. It was an opportunity to present skincare not as a digital filter, but as a living, breathing layer of a person’s identity.